ESPACIO IDENTIDAD EMPRESA

Contents:



Foreword by Joan Vinyets i Rejón


Historic Antecedents. From the Displayed Product to the Display "System"
Raffaella Perrone


Space-Identity-Company. Towards a New Concept of Ephemeral Space
Stefano Colli



Projects:


Uli Marchsteiner - Carlos Jané Camacho

Ga Architetti Associati - Du Pont

Lluís Pau/Mbm - Canal +

Dani Freixes/Eulàlia González - BD Ediciones de diseño

Juli Capella/Quim Larrea - Ardi

Silvio Wolf - Credito Valtellinese

Zaha Hadid - Blueprint Magazine

Konstantin Grcic - Authentics

Lievore Altherr Molina - Nike

Fura Dels Baus - Mercedes

Lissoni Associati - Wella

EMBT - Prospa

Robert Wilson - Domus

Estudio Mariscal - Smart

Ingo Maurer - Issey Miyake

Studio Ruiz - Zanussi

Boym Partners inc. - Vitra

BOPBAA - Hermes

Droog Design - Bang & Olufsen

Peter Bottazzi - Bang & Olufsen

Tara - Tara

Martí Guixé - Camper

Various Authors - Renault

Fabrica - Tin.It

Richard Hywel - Space

Various authors - BTicino



Biographies

Photo Credits

The need to create a corporate identity has taken on a vitally important role ever since consumers decided that not only did they look for the products they needed, but also the brand name that best "represented" them. A certain harmony must exist between consumer and trademark, and the product should be defined within spaces capable of communicating aspects of its image that go beyond its technical and functional characteristics.

Whereas in the past the main aim was to teach and inform, now other concepts have gradually come into play like persuading, captivating and surprising the consumer: in short, communicating a brand name's values. This new situation means that projects must look for new ways to establish an affinity with the user. As a result, new meeting grounds are created and alternative project formats contrived, such as installations, staged displays, performances and even theater shows.

The book includes modern-day projects for well-known trademarks like Canal+, Mercedes, Renault, Zanussi, Smart, Camper, Nike, Issey Miyake and Bang & Olufsen, which were implemented by professional designers and other creative artists, such as Zaha Hadid, La Fura dels Baus, Robert Wilson, Tara, Droog Design, Konstantin Grcic, Mariscal, Ingo Maurer and Dani Freixes.